How to make sales using your expertise by automation and digital growth?
Hotmart and Alka Digital will give you the first steps for producing your own content and generating sales with digital products! Three lectures on different topics, panel discussion and Q&A. This is an event, which is definitely not to be missed!
Lecture 1 – “Living off your Passions: How digital content is impacting the World”
Stuck on a job that you no longer stand? Dreaming about a digital nomad’s life? Or just looking for an extra income to make ends meet? Whatever is the question you have in mind, let’s see some numbers about the online education market, how big it is now and its estimated growing. Digital content market is changing our culture, our education and the way we live. Let’s see how people are living off their passions, doing what they like and how this is impacting other people’s lives through a more inclusive and democratic education process. Get along and in the end we’ll bring the next steps into the light so you’ll have a right track to follow.
Speaker – João Ameno L. C. Silva
Known by bringing big accounts to Hotmart and helping customers to understand better about the digital products market and its specificities he had also helped on projects with influencers on how they could live off their passions and make money from their audience. Back then in 2017, Hotmart had offices only in Brazil and Spain. Now besides those places, they are also in the Netherlands, Colombia and Mexico. The next step for the company and the next challenge to face is to expand Hotmart’s presence in North America and João is leading this journey by building a strong local community of people aligned with Hotmart’s mission: “to allow people to live off their passions”.
Lecture 2 – “Audience and Lead Acquisition: How to convert your expertise into Sales”
The first steps to make your profits out of your expertise can be simpler than you think. There are multiple paths to achieve audience control using the appropriate content and call to actions followed by a series of automations. We’ll cover the basics for you to start using organic and paid advertisement, sales funnel and a great set of tools that allow you to test things out before escalate. Learn how to convert your audience into qualified leads it is the most basic step towards the financial independence on the internet. Your idea can be great so far but keeping the options open to learn by mistakes will lead you to a perception of an undiscovered audience excited for something that will change their lives. In the end, it’s all about connection, content, community and the right offer.
Speaker – Lucas H.S. Oliveira
Lucas has more than 10 years of background experience in digital marketing, working at agencies, startup business and media groups. He had graduated in one of the biggest Communications Universities in Brazil, before starting his specialization in Project Management at IBMEC. Lucas is also a former Associate Producer in one of the greatest online video-game companies in Canada, with a relevant experience with content marketing, sales campaigns and web analytics.
Hotmart is an entire ecosystem formed by content creators, affiliates, digital marketing agencies and buyers. It’s the most comprehensive platform for those who wish to start or grow their digital business.
Market leader for 7 years in Latin America and rapidly expanding worldwide, Hotmart holds an exclusive advantage package that ensures the quality of our services and will take your digital business to another level.
Our headquarters are in Brazil, while we also have offices located in Spain, Netherlands, Colombia and Mexico (USA coming soon this year).
- +210 countries have already purchased in the platform
- 13 different currencies accepted
- Local payment methods and checkout pages in the buyer’s language
- +2,000,000 users
- More than 150 thousand products registered
- Hotmart Blog and Support are offered in Portuguese, English, Spanish, French and Arabic.
- International safety standards (PCI Compliance Seal)